*Send a pre-event notice (including any 'day of the event' special offers to your entire database of clients and prospects. Be sure to include your booth number for the event!

*Before you leave the office, plan and pack a 'survival kit' for the event. This survival kit should include:

• Extra Business Cards
• Extra promotional materials
• Notepads and pens for each staff member to keep proper track of contacts made, promises for follow-up information and anything else that needs to be remembered for post-show action.
• Masking & scotch tape
• Scissors
• Cleansing Wipes
• Bottled Water
• A no-mess snack

Lead-Gathering Tip

If attendees fill out their own lead forms in your exhibit, provide them with "golf pencils" rather than ink pens to do their writing. As a rule, attendees are more likely to leave your exhibit with pens in hand than small pencils. And pencils, which are much less expensive than pens, will save your company money-even when unwittingly escorted from your booth!

Avoid the 'Cluttered' Look

Ideally, you should limit the number of actual products displayed in a small booth to no more than two. However, there will be times when you're forced to load up your booth with products (because product managers insist "it all has to be thee"). Your goal should be to try and keep the products out of the center of the booth. Here are some design suggestions to keep your booth uncluttered and approachable.

• Hang products on the backwall (applicable only if you have a pipe and drape booth.)
• Create step progressions on the sides of your booth; products can sit on the "steps."
• Design drawers and bins into the booth. Products can be mounted on the vertical surfaces that slide in and out of cabinets.

Helpful exhibitor tips will be updated once a week! Check back regularly.